Toro and Jebsen & Jessen celebrate 25 years of partnership across South East Asia
The Toro Company (Toro) and Jebsen & Jessen Technology - Turf & Irrigation (Jebsen & Jessen) are celebrating 25 years of partnership across South East Asia, recognising a relationship that has grown into a regional network supporting golf course customers with equipment, irrigation, parts, service and technical expertise.
Today, the partnership supports more than 900 golf course customers across nine countries, combining Toro's golf course maintenance and irrigation technology with Jebsen & Jessen's local knowledge, technical expertise, training, parts and after-sales service. The anniversary provides an opportunity to recognise the customers and people who have shaped the partnership, while looking ahead to the changing needs of golf courses across the region.
Greg Lawrence, General Manager, International Division, The Toro Company, said: “There are many things that can change in 25 years, so reaching this milestone with Jebsen & Jessen is something we are particularly proud of.
The relationship has grown through different generations of people, technologies and customer requirements, yet the trust between the two organisations has remained constant. That says a great deal about the teams on both sides and the way they have worked together over the years.”
The partnership is reflected in long-standing customer relationships such as Sentosa Golf Club in Singapore, which has used Toro technology for more than two decades. In 2022, the club entered a 10-year partnership with Toro and Jebsen & Jessen covering golf course maintenance equipment, irrigation products, landscaping tools, training and on-site service and support. The Toro Centre of Excellence at Sentosa now provides a regional base for customer and staff training and knowledge-sharing around products, technology and service.
Since then, the partnership has continued to grow, with various key customer relationships formed across the region — reflecting the trust that golf clubs and course operators have placed in Toro and Jebsen & Jessen over the years.
Mark Gabel, CEO, Jebsen & Jessen Technology, said: “Partnership is a core value of Jebsen & Jessen, and it has been the foundation of our 25-year relationship with Toro. Looking back, what stands out most is the strength of the relationships we have built along the way. While technologies, projects, and customer needs have evolved, our shared commitment to understanding customers and working together to create long-term value has remained unchanged. This spirit of collaboration has enabled both organisations to grow and succeed together."
Cameron Russell, Director, Asia, The Toro Company, said: “The strength of our partnership with Jebsen & Jessen enables us to better serve customers across the Golf and Premium Sports Fields business and all turf-related industries. Together, we see exciting opportunities to help customers adopt technologies that enhance resource management, maintain high-quality playing conditions, and improve operational efficiency across Southeast Asia.”
Philipp Hoffmann, Managing Director, Jebsen & Jessen Technology - Turf & Irrigation, said: "This milestone is a reflection of what is possible when two organisations share the same values and the same commitment to their customers. Twenty-five years is a long time in any industry, but what makes this partnership special is not the length of it, it’s the depth of it. The relationships we have built across Southeast Asia, with our customers and with the Toro team, are ones we are genuinely proud of. We look forward to building on that foundation for the years ahead.”
Looking ahead, the partnership will continue to support golf courses as their operational requirements evolve, with opportunities around hybrid, electric and battery-powered equipment, smarter irrigation technologies, parts and service, as well as new course developments and renovation projects across South East Asia.
To find out more about how The Toro Company can support your golf course maintenance requirements, visit: https://www.toro.com/en