Jebsen & Jessen Technology – Turf & Irrigation Seals Exclusive Partnership Agreement with Netafim

Customers in the South East Asia agriculture sector will now have access to Netafim’s industry-leading irrigation solutions for sustainable agriculture through Jebsen & Jessen Technology – Turf & Irrigation

(From left to right) Ofer Oveed, Senior Vice President, Netafim Asia Pacific and Roei Yonai, Managing Director, Netafim Southeast Asia presents the certificate of distributorship to Philipp Hoffmann, Regional D.png

Singapore, 1 November 2022: Jebsen & Jessen Technology – Turf & Irrigation (JJ T&I), a division of the Technology business unit of diversified industrial conglomerate Jebsen & Jessen Group, announced an agreement with Netafim, Orbia’s Precision Agriculture business, for the implementation of Netafim’s agricultural projects. The agreement will see JJ T&I appointed as the exclusive partner for Netafim’s agricultural projects in Thailand, Cambodia, Myanmar and Laos.

The agriculture industry is at a unique point in its history – faced with changes in consumer behaviour, technological advancements, climate change, concerns over food security, and the pressing demand to meet the increasing need for nutritional food for a growing world population. Particularly in South East Asia, the industry is experiencing a shift towards commercial crops and away from traditional farming methods. Farmers are increasingly adopting technological tools such as fertigation systems due to their efficiency in delivering water and nutrients directly to the plants’ root zone, in the right amounts at the right time, to enable optimal crop growth.

Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions. Backed by more than 50 years of agronomical know-how, Netafim offers a comprehensive range of industry-leading advanced irrigation and fertigation systems for greenhouses, net houses, field crops and orchards. Netafim’s systems and solutions allow users to achieve higher yields and better crop quality, and save costs by ensuring constant optimisation and accurate application of fertilisers, water and energy.

JJ T&I is a leading player and distributor of turf care and irrigation solutions in South East Asia, with an extensive portfolio of products and services that ranges from turf & landscaping maintenance equipment, buggies and utility vehicles to irrigation systems and fertilisers. Through JJ T&I’s extensive distribution network, regional customers in Thailand, Cambodia, Myanmar and Laos will now have access to Netafim’s irrigation solutions and can receive on-ground and after-sales support.

The partnership – leveraging JJ T&I’s irrigation know-how and regional expertise in distribution coupled with Netafim’s industry-leading irrigation solutions – will meet the growing demand for precision agriculture solutions as the industry adopts technological solutions that provide greater productivity and overcome existing challenges.

“We are honoured to be named the exclusive partner for Netafim’s agricultural projects in select countries within South East Asia. The partnership will strengthen our broad portfolio of high-quality solutions alongside our exceptional service and technology expertise, placing us in a unique position to serve the needs of the agriculture sector,” said Philipp Hoffmann, Regional Director of Jebsen & Jessen Technology – Turf & Irrigation. “We look forward to a fruitful and long-standing partnership with Netafim as we support the agriculture sector with industry-leading products and solutions.”
“As the world’s leading precision irrigation company, established by farmers, for farmers, we at Netafim are always looking for better ways to help our clients and communities. Knowing the great challenges farmers in SEA are facing, we understand that modern, precision agriculture is a necessity and not a luxury. We believe that our cooperation with JJ T&I, an industry leader, will bring a great benefit for SEA farmers and communities,” said Roei Yonai, Managing Director, Netafim Southeast Asia.

About Netafim

Netafim, Orbia’s Precision Agriculture business, is the world’s largest irrigation company and a global leader in precision agriculture solutions committed to fight scarcity of food, water and land, for a sustainable future.

Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, specializing in end-to-end solutions from the water source to the root zone, Netafim delivers irrigation and greenhouse projects, as well as landscape and mining irrigation solutions supported by engineering, project management and financing services. Netafim is also leading the way in digital farming, irrigation and fertigation, integrating real-time monitoring, analysis and automated control into one state-of-the-art system.

With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants and more than 5000 employees worldwide, Netafim delivers innovative, tailor-made irrigation and fertigation solutions to millions of farmers, allowing smallholders to large-scale agricultural producers and investors, in over 110 countries, to grow more with lessTM. See how Netafim’s solutions are driving sustainable agriculture and a food secure future at

About Orbia

Orbia is a company driven by a shared purpose: to advance life around the world. Orbia operates in the Polymer Solutions (Vestolit and Alphagary), Building and Infrastructure (Wavin), Precision Agriculture (Netafim), Connectivity Solutions (Dura-Line) and Fluorinated Solutions (Koura) sectors. The five Orbia business groups have a collective focus on expanding access to health and wellness, reinventing the future of cities and homes, ensuring food and water security, connecting communities to information and accelerating a circular economy with basic and advanced materials, specialty products and innovative solutions. Orbia has commercial activities in more than 110 countries and operations in over 50, with global headquarters in Boston, Mexico City, Amsterdam and Tel Aviv. To learn more, visit:


For further information, please contact:

Yen Tze Ng

Regional Marketing Manager, Jebsen & Jessen Technology




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About Jebsen & Jessen Technology Turf & Irrigation

Jebsen & Jessen Technology – Turf & Irrigation is a division of the Technology business unit of diversified industrial conglomerate Jebsen & Jessen Group. Equipped with over two decades of expertise within the team, we provide total solutions in turf care and horticulture management for golf courses, parklands, stadiums and other public facilities throughout South East Asia. Our products range from turf maintenance equipment, buggies and utility vehicles to sprinkler systems and fertilisers. With complete service, warehousing and distribution facilities in the region, we are well equipped and ready to adapt swiftly to local requirements.

Beyond distribution, we offer a full service, including after-sales support, spare part supply chain, training and commissioning. We also offer a dedicated turf & horticultural management service, providing consultancy and training.

For more information, visit us at


18 Enterprise Road Singapore 629824

[email protected]