{
    "title": "25 Years of Partnership and Innovation",
    "modified_at": "2026-09-30 16:30:01",
    "published_at": "2026-09-30 16:31:00",
    "url": "https://news-turftech.jjsea.com/25-years-of-partnership-and-innovation",
    "short_url": "http://prez.ly/FiQd",
    "culture": "en_GB",
    "language": "EN",
    "slug": "25-years-of-partnership-and-innovation",
    "body": "<p>Hosted by Jebsen &amp; Jessen Technology from August 17 to 19, the three-day programme brought together general managers, directors of agronomy and superintendents from Malaysia, Singapore, Vietnam, Thailand and Indonesia.</p><p>Representatives from leading clubs, including Kuala Lumpur Golf &amp; Country Club (KLGCC), Laguna National, Siam Country Club and Els Club Desaru, joined the programme to exchange ideas and explore the latest developments in sustainable turf management.</p><p>The event was also attended by Mark Gabel, CEO of MSM and Technology, who joined the celebrations and spent time connecting with customers, partners and the regional team.</p><p>&nbsp;</p><p><strong>Celebrating 25 Years with Toro</strong></p><p>A key highlight of the event was the celebration of 25 years of partnership with Technology Partner, Toro.</p><p>The programme began with a celebratory lunch at Brasserie L&eacute;on, where guests marked the milestone through speeches, a commemorative plaque presentation and a toast to the long-standing partnership.</p><p>The celebration provided an opportunity to recognise the strong relationship built over the past 25 years and look ahead to the next chapter of collaboration.</p><p>&nbsp;</p><p><strong>Three Days of Action On and Off the Course</strong></p><p><strong>Day 1: Ideas, Insights and a BBQ</strong></p><p>Following the anniversary lunch, delegates gathered at Sofitel KL Damansara for the Welcome Conference. Sessions covered fleet management, modern irrigation and sustainable turf management strategies. The day concluded with a Welcome BBQ Dinner, giving participants an opportunity to connect in a more relaxed setting. </p><p><strong>Day 2 :Technology in Action</strong></p><p>Day 2 moved to KLGCC, where delegates experienced live demonstrations of the latest equipment, including autonomous mowers and advanced irrigation solutions.</p><p>The afternoon featured technical breakout sessions covering topics such as moisture mapping and satellite irrigation. The day ended with dinner at Ritzy KL. </p><p><strong>Day 3: Fairways and Kuala Lumpur</strong></p><p>On the final day, golfers took part in a friendly Stableford shotgun tournament at KLGCC, while non-golfers explored some of Kuala Lumpur&rsquo;s landmarks, including Merdeka Square, the Petronas Twin Towers and Suria KLCC.</p><p>Everyone reunited at KLGCC for lunch and the trophy presentation before heading home.</p><p><strong> </strong></p><p>&nbsp;</p><p><strong>High Fives to the Team!</strong></p><p>Bringing together participants from five countries for a regional flagship event takes a great deal of coordination behind the scenes. A big thank you to our regional marketing, sales, technical and logistics teams, as well as our partners and sponsors, for making the event possible.</p><p>The Turf Pro Invitational 2026 was an opportunity to strengthen relationships, share practical knowledge and showcase technology that can support more sustainable turf management.</p><p>Here&rsquo;s to the connections made, the ideas shared and the next 25 years of partnership! </p><p> </p><p>&nbsp;</p>",
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    "author": {
        "first_name": "Pamela",
        "last_name": "Ho"
    },
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}